Join host Richard Caddy for another thought-provoking session in our latest podcast with our Digital Innovation Unit.

Tune in to “Inside NHS Midlands and Lancashire” online, or download the episode via Spotify, Apple Podcasts, and Amazon Music. New Podcast: Revolutionising patient engagement and care with personalised healthcare videos

In this episode, host Richard Caddy is joined by John Uttley, Director of NHS Midlands and Lancashire (NHS ML) Digital Innovation Unit, and Allen McKay, founding partner of Citizen Communications, in a discussion on the significance of tailored health communication and the transformative power of personalised health videos.

Allen McKay sheds light on the concept behind personalised health videos, emphasising their role in delivering tailored information at the right time and in the most accessible manner. These videos are not just a technological innovation; they represent a pivotal shift towards more personalised, patient-centric health care. As video consumption becomes increasingly prevalent, integrating personalised health videos into patient care can significantly enhance engagement and understanding, enabling patients to interact with their health information on their own terms.

John Uttley highlights the collaboration between NHS ML’s Digital Innovation Unit and Citizen Communications, which marries cutting-edge technology with secure data handling to create personalised videos. This partnership ensures that sensitive health data transitions securely and that the final video content is both engaging and informative.

The episode also addresses the practical applications of these videos in treating common conditions like type 2 diabetes. By providing patients with video content that explains their condition and care in a straightforward, memorable way, the approach aims to bridge the gap between medical advice and patient action. This method has shown promising results, with studies indicating improved patient comprehension and engagement following video consultations.

The podcast discusses the potential for scaling this technology across various health sectors and conditions, leveraging the NHS’s infrastructure to ensure security and privacy. With the capability to produce videos en masse, the initiative is poised to support an expansive range of health issues, proving that personalised care isn’t just a luxury – it’s a scalable, achievable goal in modern healthcare.

For those interested in the convergence of healthcare and technology, this episode provides an insightful look at how personalised health videos can lead to better patient outcomes and more efficient care. 

Tune into this compelling episode and join the conversation about the future of patient communication.

To learn more about our work and how we are improving healthcare with technology, visit the Digital Innovation Unit’s webpage.

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For more information and to learn how we can help you with personalised health videos, please contact us.