Communications and engagement

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We deliver effective communication, engagement and behavioural insight as key enablers for system change and improving population health. Our approach addresses inequalities, manages risk and reputation, and derives insight to inform improvement.

Flexibly providing bespoke modular solutions at system or place level, we:

  • prioritise patient centricity and address health inequalities
  • inform service improvement, promoting co-production with service users
  • build a recognised, trusted brand
  • develop strong media relationships, gain positive coverage and manage risks
  • support the equity, diversity and inclusion agenda
  • upskill system partners
  • support digital inclusion.

Key areas of support

  • Insight, engagement, consultation

    Insight, engagement, consultation

  • Communications, editorial & media

    Communications, editorial & media

  • Campaigns, creative, digital

    Campaigns, creative, digital

  • Equality, inclusion, human rights

    Equality, inclusion, human rights

  • Behavioural insight

    Behavioural insight

  • Freedom of Information

    Freedom of Information

  • Training


Our key strengths

  • Combination of experience and expertise with our market research and insight and knowledge of your local situation and national guidance
  • Flexible, responsive, and creative. NHS organisations across England trust us to work with them to make important things happen
  • Future-focus, anticipating partner needs
  • AGEM/ML collaborative service allowing free flow of resource produces efficiencies and quick mobilisation
  • Combined NHS, local authority and private sector experience
  • Objectivity enabling independent engagement and consultation.

Key leads

Clare Thomason

Lead for services in Lancashire, Cheshire and Merseyside

Miranda Pilkington

Lead for services to NHS England and national bodies

We think you’ll need 

  • Relationship building for partnership working
  • Influencing at all levels within as well as between partner organisations
  • Delivering on the equality, diversity and inclusion agenda and improving access to services for underrepresented and vulnerable groups (including combating digital exclusion)
  • Involving patients, service users, communities and staff in system-wide planning
  • Resource and capacity, particularly regarding specialist expertise.
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News, views and case studies

14 March 2024

The digital transformation of Worcestershire Acute Hospitals NHS Trust website

Our Communications and Engagement team helped Worcestershire Acute Hospitals NHS Trust achieve a digital overhaul, enhancing website usability, functionality, and accessibility, enabling…

5 July 2023

Health and Care Analytics Conference

We are pleased to announce the first national Health and Care Analytics Conference organised by The Strategy Unit and sponsored by the…

23 March 2023

Transforming healthcare: Developing Integrated Service Models for the Shrewsbury Health and Wellbeing Hub

We supported the development of a new Health and Wellbeing Hub in Shrewsbury by designing and agreeing on integrated care models based…

16 March 2023

Maximising value for limited funding: Efficiency analysis for COPD pathway

By analysing the results from stakeholder decision conferences along with the STAR tool, we empowered ICSs to efficiently allocate resources for COPD…

14 March 2023

A pledge to being green: NHS Midlands and Lancashire staff share personal and professional pledges to reduce carbon emissions

Empowering NHS Midlands and Lancashire (NHS ML) staff to make personal and professional pledges for a sustainable future A staff campaign to…

9 March 2023

Our Way Of Working: Embedding a new agile and flexible organisational culture at NHS Midlands and Lancashire

Through extensive engagement and consultation processes, and a robust communications strategy, we successfully fostered a culture of agility and off-site working, allowing…

20 January 2022

Advancing engagement and shared learning for COVID-19 support programme

We helped deliver the strategic engagement and created opportunities for shared learning in the development of a national programme of Community Champions…

23 June 2021

NHS Digital Weight Management Programme uses technology to help hard-to-reach patient groups

We strongly believe that improving patient experience is at the heart of all that we do. In creating the weight management referral…

22 June 2021

Boosting consultation and engagement through accessibility friendly innovation: Digital easy-read surveys

By producing easy-read versions of our questionnaires we can improve participation in our engagement and consultation exercises with people who would otherwise…

9 June 2021

Providing Media Management Training for CCG Senior Leaders

Background – When NHS Shropshire, Telford and Wrekin Clinical Commissioning Group (CCG) became a single organisation, a need for media training was…

9 June 2021

Stepping in to support strategic public health communications during the pandemic

Background – As part of the ongoing response to the Coronavirus pandemic, St Helens Borough Council and NHS St Helens Clinical Commissioning…

9 June 2021

Providing a Central Integrated Care System Media Office

Background – Lancashire and South Cumbria Health and Care Partnership (HCP) is an integrated care system where there is a collaborative partnership…

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How we can help health systems

Developing health systems

Acting as an independent and trusted partner within the system to facilitate working across stakeholders and integrate elements of the provider system…

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Workforce resilience and transformation

Supporting systems to build a sustainable and integrated workforce, transforming systems, organisations and the workforce experience to improve resilience.

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Supporting ICSs with approaches to design and deliver effective communication, engagement and behavioural insights as a key enabler for system change and…

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Digitally enabled transformation and IT

Digitising care and partnering with systems for the transformation of digitally enabled service delivery (and other supporting processes) across vision, planning and…

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PHM analytics and decision support

Applying intelligence-led understanding of the health of the population to support the redesign of care and improve patient and financial outcomes across…

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PHM analytics and decision support

Place and primary care transformation

Supporting providers to work together at a place and neighbourhood level to manage common resources, integrate community teams, improve health and reduce…

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Clinical redesign and provider collaboration

Redesigning how health and care works across England - placing people at the centre of their own health and care and utilising…

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Personalised healthcare commissioning services

Providing end-to-end funded care services, including patients as active partners in identifying their healthcare needs and then commissioning care to meet these.…

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Personalised healthcare commissioning services

Business enabling services

Delivering a wide range of support functions through transactional services, business partnering and transformation that drives efficiencies and releases value and time…

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