Downloading PDF

In-house team applies learning from SEO training to improve performance of new websites

In-house team applies learning from SEO training to improve performance of new websites

Home » Case study » In-house team applies learning from SEO training to improve performance of new websites

We created a range of bespoke materials to deliver SEO training to the Staffordshire and Stoke-on-Trent Integrated Care Board (ICB) and Integrated Care System (ICS) Communications teams, which helped them improve the performance of their new websites.

Background

Following the launch of the websites for Staffordshire and Stoke-on-Trent Integrated Care Board (ICB) and Integrated Care System (ICS), our team of digital experts were commissioned to provide Search Engine Optimisation (SEO) training to their Communications teams.

SEO training is crucial because it makes websites and content more visible, and results in more traffic to a website. Grounded in industry best practice, our training provides information on essential techniques, keywords, content optimisation, SEO plug-in tool Yoast and more.

Action

Our team of SEO experts created a range of bespoke materials to support the training for the ICB and ICS Communications teams. This included an interactive PowerPoint presentation.

The session was highly interactive, with a range of videos and activities to cement learning and understanding. We provided opportunities for participants to think actively about SEO, and apply the learning to their own website content.

After ensuring participants understood the difference between title tags, meta descriptions, slug URLs, and image alt tags, the training moved onto showing how to add these to pages on the website management platforms WordPress and Joomla. Our trainer also explained how Google uses these as hooks to rank websites.

Impact

A lot of positive feedback was received following the training. For example, participants found the training “easy to follow”, “helpful” and “straightforward.”

The session was highly interactive with a range of videos and activities to cement learning and understanding. We provided opportunities for participants to think actively about SEO and apply the learning to their own website content.

Since the training, many of the ICS and ICB webpages now use Yoast and the content is ranking highly on Google. This demonstrates that the team has been able to implement our tools and techniques to improve the performance of the website.

found the session really helpful and straightforward. It explained the key points of SEO, tips and recommendations to help our webpages score higher and key points on how to change writing styles to fit SEO, easy to follow and understand.”

Tanisha Steele, Digital Communications Officer, Staffordshire and Stoke-on-Trent ICB

View all

News and views

News

NHS Midlands and Lancashire’s Digital Data and Technology Directorate Awarded “Towards Excellence in Digital…

We are excited to share that our Digital Data and Technology (DDaT) directorate has been formally presented with…

News

New Podcast: Revolutionising patient engagement and care with personalised healthcare videos

Join host Richard Caddy for another thought-provoking session in our latest podcast with our Digital Innovation Unit. Tune…

News

Enhancing our expertise in Workforce Planning to meet growing needs

NHS Midlands and Lancashire (ML) are excited to announce that we’ve secured five places for members of our…

View all

How we can help health systems

Business enabling services

Delivering a wide range of support functions through transactional services, business partnering and transformation that drives efficiencies and releases value and time…

Learn more about Business enabling services
Business enabling services

Clinical redesign and provider collaboration

Redesigning how health and care works across England - placing people at the centre of their own health and care and utilising…

Learn more about Clinical redesign and provider collaboration
Clinical redesign and provider collaboration

Communications and engagement

Supporting ICSs with approaches to design and deliver effective communication, engagement and behavioural insights as a key enabler for system change and…

Learn more about Communications and engagement
Communications and engagement

Developing health systems

Acting as an independent and trusted partner within the system to facilitate working across stakeholders and integrate elements of the provider system…

Learn more about Developing health systems
Developing health systems

Digitally enabled transformation and IT

Digitising care and partnering with systems for the transformation of digitally enabled service delivery (and other supporting processes) across vision, planning and…

Learn more about Digitally enabled transformation and IT
Digitally enabled transformation and IT

Personalised healthcare commissioning services

Providing end-to-end funded care services, including patients as active partners in identifying their healthcare needs and then commissioning care to meet these.…

Learn more about Personalised healthcare commissioning services
Personalised healthcare commissioning services

PHM analytics and decision support

Applying intelligence-led understanding of the health of the population to support the redesign of care and improve patient and financial outcomes across…

Learn more about PHM analytics and decision support
PHM analytics and decision support

Place and primary care transformation

Supporting providers to work together at a place and neighbourhood level to manage common resources, integrate community teams, improve health and reduce…

Learn more about Place and primary care transformation
Place and primary care transformation

Workforce resilience and transformation

Supporting systems to build a sustainable and integrated workforce, transforming systems, organisations and the workforce experience to improve resilience.

Learn more about Workforce resilience and transformation
Workforce resilience and transformation
MLCSU

Accessibility Tools