We created a range of bespoke materials to deliver SEO training to the Staffordshire and Stoke-on-Trent Integrated Care Board (ICB) and Integrated Care System (ICS) Communications teams, which helped them improve the performance of their new websites.

Background

Following the launch of the websites for Staffordshire and Stoke-on-Trent Integrated Care Board (ICB) and Integrated Care System (ICS), our team of digital experts were commissioned to provide Search Engine Optimisation (SEO) training to their Communications teams.

SEO training is crucial because it makes websites and content more visible, and results in more traffic to a website. Grounded in industry best practice, our training provides information on essential techniques, keywords, content optimisation, SEO plug-in tool Yoast and more.

Action

Our team of SEO experts created a range of bespoke materials to support the training for the ICB and ICS Communications teams. This included an interactive PowerPoint presentation.

The session was highly interactive, with a range of videos and activities to cement learning and understanding. We provided opportunities for participants to think actively about SEO, and apply the learning to their own website content.

After ensuring participants understood the difference between title tags, meta descriptions, slug URLs, and image alt tags, the training moved onto showing how to add these to pages on the website management platforms WordPress and Joomla. Our trainer also explained how Google uses these as hooks to rank websites.

Impact

A lot of positive feedback was received following the training. For example, participants found the training “easy to follow”, “helpful” and “straightforward.”

The session was highly interactive with a range of videos and activities to cement learning and understanding. We provided opportunities for participants to think actively about SEO and apply the learning to their own website content.

Since the training, many of the ICS and ICB webpages now use Yoast and the content is ranking highly on Google. This demonstrates that the team has been able to implement our tools and techniques to improve the performance of the website.

“I found the session really helpful and straightforward. It explained the key points of SEO, tips and recommendations to help our webpages score higher and key points on how to change writing styles to fit SEO, easy to follow and understand.”

Tanisha Steele, Digital Communications Officer, Staffordshire and Stoke-on-Trent ICB