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Improving communications reporting through an interactive, visual dashboard

Improving communications reporting through an interactive, visual dashboard

Home » Case study » Improving communications reporting through an interactive, visual dashboard

Our interactive visual dashboard helped the NHS Leadership Academy report more easily and more clearly engagement with their website and social media.

Background

The NHS Leadership Academy provides health and care leadership development through a large curriculum of programmes, resources, and activities to bring world-class learning and development to NHS people and partners.

The NHS Leadership Academy commissioned NHS Midlands and Lancashire (NHS ML) to create two Google Data Studio Dashboards, to support their monthly Google Analytics (GA).

Action

After receiving the brief and holding a meeting to discuss requirements and deadlines, the Digital team began creating the two dashboards. We used a range of charts, data sources and dimensions to hone in on particular data.

We encountered a few barriers – mainly associated with the way data studio pulls data in from social channels. But these were overcome by recommending using other tools alongside the dashboard such as Hootsuite or Sprout Social. This allowed for more detailed social media engagement reporting to be undertaken.

The dashboards pull in data direct from Google Analytics.

Impact

Interactive, easy-to-use, and visual dashboards were produced for the Leadership Academy’s website and social media channels. The fully customised design and range of charts enable smooth navigation of the data. The client can choose from a wide range of charts when exporting the data.

The dashboards will now improve their reporting and ease up some capacity at the end of each month.

Following the success of our Data Studio dashboards with the Leadership Academy, we are beginning to roll website dashboards out to other clients – they are already proving to be very popular, alleviating pressure from the communications teams and providing stakeholders with easy-to-access and flexible reporting.

“The NHS ML Digital Team provided the NHS Leadership Academy Marketing team with invaluable insight and technical support to enhance website reporting.

“The dashboards created in Google Analytics have enabled our team to quickly monitor many metrics at once, to easily check key data, and see correlations between different reports in a few clicks.

“The team’s significant experience of managing and developing NHS organisations websites meant they had a good understanding of our requirements. The team was friendly, efficient, and really helpful.”


Chloe Newcombe-Rose, Online Content and Social Media Manager, NHS Leadership Academy

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