
Delivering communications for NHS England’s eye care e-referral system in North East and Yorkshire
Home » Case studies » Delivering communications for NHS England’s eye care e-referral system in North East and Yorkshire
NHS Midlands and Lancashire and Arden & GEM Integrated Communications and Engagement team supported NHS England North East and Yorkshire to implement a new Eye Care Electronic Referral System across NHS trusts and optometry practices. Over five months, we developed key messages, impactful communication tools, and a FutureNHS workspace, helping raise awareness and ensuring effective communication among ophthalmology and optometry staff.
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