Our team delivered an innovative, interactive and accessible website to inform and educate patients and the public about the Norfolk and Waveney Integrated Care Systems in just a few clicks. 

Background

With Clinical Commissioning Groups (CCGs) transitioning to an Integrated Care Systems (ICSs) from July 2022, Norfolk and Waveney ICS commissioned our team of digital experts to create a new website that would replace the existing CCG site.

The site needed to be simple, helpful, and accessible and be fully optimised for mobile, working across multiple devices. It was crucial that the content management system (CMS) was user-friendly so their Communications team could easily maintain and use it to update the site when required.

Action

Our expert developers began to build the new website by implementing the design, mapping content and focusing on user journey optimisation for the best possible user experience.

The website was built on WordPress. This CMS is easy to use, allowing non-technical staff to easily upload content and other rich media to the site.

We provided Norfolk and Waveney with planning tools to help structure the content. They were also able to insert content directly so that we could transfer it to the new site.

By clearly mapping how users intended to travel through the website, we were able to assure the client that the user journey was optimised, and that key information could be found within three clicks. Thorough testing was undertaken prior to launch.

Impact

Our team delivered an innovative, interactive and accessible website that met the requirements and objectives laid out in the brief. We also provided the ICS Communications team with the management tools and training they needed to maintain the new site going forward.

The new website houses all the relevant content to inform and educate patients and the public about the ICS in just a few clicks. This includes information about ‘Our Work, ‘Get Involved’ and ‘Health and Care Careers’.

The site also includes a range of content-enhancing widgets such as accordions and slideshows to add interactivity and improve user experience.

https://improvinglivesnw.org.uk

“Working with the NHS ML Digital team on the build of our new ICS website was a really good experience.

“The team helped bring our design to a reality, whilst sharing our vision. They listened to our goals for the site and clearly explained how they could help us achieve these. They also provided suggestions that would further improve elements such as user experience (UX) and accessibility.

“As the team was able to help us within a short timeframe, we were able to launch the site with helpful information for our people and communities at the same time as the launch of our new ICS.”

Adam Dennis
Digital Communications and Engagement Lead | Norfolk and Waveney Integrated Care Board and Norfolk and Waveney Integrated Care System