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Partnership with Ipsos MORI helps measure what matters to local populations for improving health and care

Our Strategy Unit is delighted to announce a partnership with Ipsos MORI, a leader in social research and evaluation. This brings together a multi-disciplinary team from both organisations to offer our customers a wide range of expertise and enhance the impact of our work – in the NHS and beyond.

We share an interest in undertaking high quality, applied research supported by rigorous analysis and a deep understanding of evidence. Our advisory work is focused on translating insight into change and providing the practical support needed to make this happen.

With a joint focus on ‘person-centred intelligence’, we are supporting emerging systems to measure what matters to their local populations. Find out more about our joint work on person-centred intelligence here:

Our organisations have complementary strengths. Together, we offer:

  • The ability to collect high quality quantitative and qualitative data, as well as unrivalled access to NHS administrative datasets
  • A mixed methods evaluation service which is pragmatic – maintaining rigour, whilst reflecting the needs of our clients
  • High-end analytical support aimed at informing strategy development and strategic decision-making, as well as supporting major change programmes
  • An advisory practice that supports leaders to understand the challenges they face, develop solutions and implement change against a backdrop of complexity. This is supported by development interventions such as coaching, mentoring and training.

Strategy Unit Director, Peter Spilsbury, said: “There has never been a time when high quality analysis is more needed to address the challenges facing health and social care – analysis in all its forms, quantitative and qualitative, and analysis that addresses patient and public perspectives as well as demand and utilisation patterns. But most importantly analysis is just a route to making decisions effectively and to improving health and care. So, our shared emphasis is on insight and supported decision making – enabling the people we work with to make the best choices possible.”

Head of Health Research and Evaluation at Ipsos MORI, Anna Quigley, said: “We’re excited by the possibilities that the partnership with The Strategy Unit offers. We’re constantly looking for ways to help our clients solve their problems and make better decisions. The Strategy Unit are natural partners for us, sharing our desire to use high quality analysis to meet the challenges our clients are facing. Our collaboration brings together a unique blend of skills that is already making a difference to the delivery of health and social care.”

We are already delivering a range of significant projects in collaboration with Ipsos MORI, for example large-scale, high-profile national evaluations for Macmillan Cancer Support and NHS England and NHS Improvement.

Our dedicated microsite for person-centred intelligence includes an approach to implementation and offer of support underpinned by a series of more in-depth guides, background context and findings from stakeholder interviews.

We want this to be the start of a move towards systems making a significant effort to better understand the preferences of their populations and to involve them in the decision-making process about what to measure and how. If you’d like to be part of this please get in touch.